Technology company · Strategic alignment

Aligning a leadership team around a shared vision of the future

Strategic alignment of the leadership team

ChallengeStrategic alignment of the leadership team
WorkBoard and leadership team
ScopeLeadership team at an IT company

Critical situation

Two visions of the future. One direction to agree on

The board member and leadership team disagreed on the direction to take. Some favoured a service-led approach; others saw productisation as the way to scale.

This internal friction was affecting strategic decisions. Each member viewed the future through a different lens, and the lack of agreement prevented a cohesive approach.

Behaviour to develop

Align the strategic vision while preserving a diversity of perspectives

Make disagreements explicit, listen to other perspectives and reach decisions with shared commitments.

The practice and work undertaken

From a critical situation to a different way of acting

01

Observe

Individual executive coaching conversations to map skills, ways of thinking and the team's relationships and affinities.

02

Name

Emotional intelligence assessment and identification of the 'elephants in the room' through sealed letters, revealing the barriers blocking communication.

03

Experiment

A three-day offsite in Montalegre. Working in pairs and as a group, the team revisited principles, values and the areas of greatest disagreement.

04

Consolidate

Building a shared commitment, turning disagreement into strategic clarity and a common direction.

What began to happen

Observed changes

01
Before

Misalignment was creating competing agendas and confusion in business decisions.

After

The team began working towards a shared vision, distinguishing individual preferences from the organisation's strategic needs.

02
Before

The divide between services and products was holding back growth.

After

Leadership meetings began producing explicit commitments and coordinated action plans.

03
Before

The leadership team struggled to communicate cohesively.

After

Members began addressing misalignment directly, with more open and empathetic communication.

Testimonial

“It brought greater clarity and commitment, and a much clearer direction for everyone.”Board testimonial

What this case combined

Individual work with leaders, team emotional intelligence and senior-level strategic alignment

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