Observe
Individual executive coaching conversations to map skills, ways of thinking and the team's relationships and affinities.

Technology company · Strategic alignment
Strategic alignment of the leadership team
Critical situation
The board member and leadership team disagreed on the direction to take. Some favoured a service-led approach; others saw productisation as the way to scale.
This internal friction was affecting strategic decisions. Each member viewed the future through a different lens, and the lack of agreement prevented a cohesive approach.
Behaviour to develop
Make disagreements explicit, listen to other perspectives and reach decisions with shared commitments.
The practice and work undertaken
Individual executive coaching conversations to map skills, ways of thinking and the team's relationships and affinities.
Emotional intelligence assessment and identification of the 'elephants in the room' through sealed letters, revealing the barriers blocking communication.
A three-day offsite in Montalegre. Working in pairs and as a group, the team revisited principles, values and the areas of greatest disagreement.
Building a shared commitment, turning disagreement into strategic clarity and a common direction.
What began to happen
Misalignment was creating competing agendas and confusion in business decisions.
The team began working towards a shared vision, distinguishing individual preferences from the organisation's strategic needs.
The divide between services and products was holding back growth.
Leadership meetings began producing explicit commitments and coordinated action plans.
The leadership team struggled to communicate cohesively.
Members began addressing misalignment directly, with more open and empathetic communication.
Testimonial
“It brought greater clarity and commitment, and a much clearer direction for everyone.”Board testimonial
What this case combined
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